Hull FC owner Adam Pearson says rugby league will be "dead" if the game does not relaunch with a new concept.
He warns the game is careering towards becoming part-time unless it brings in huge investment from private equity.
But Pearson also told the latest BBC 5 Live Rugby League podcast that the sport could be set to reinvent itself if the right decisions are taken in the next twelve months.
"It's now or never for me this summer," he said.
Full article on BBC website
Robert Elstone was working on private equity investment, but resigned when his plan was rejected.
Adam Pearson is no stranger to creating negative headlines for our great game, he was the one who sacked our new coach, Lee Radford, so very publicly on a Sky broadcast.